OUR STORY

La Vie En Rose offers exclusive collections of jewelry to private investors and celebrities. With expertise in gemology and diamond sourcing, La Vie En Rose stands out in the industry. Sparkle with Exclusivity!

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Our History 

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La Vie En Rose: Our Journey as a Brand

In the heart of Scandinavia, our story began with a small but successful model agency in Sweden. With offices in both Malmö and Göteborg, we were making waves in the local fashion scene. But ambition knows no borders, and soon we set our sights on neighbouring Norway.

Oslo beckoned, and we answered the call. Within six months, we had established a presence in the Norwegian capital, complete with a photographer, a studio, and a dedicated team. Little did we know that this was just the beginning of an extraordinary journey.

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Eight months after our Oslo debut, the fashion industry was abuzz with questions. How had we, in such a short time, become the most important agency in Oslo? Our models were gracing fashionable events, strutting down the Oslo Fashion Week runway, and we even had a Miss Norway title under our belt. From MTV videos to high-profile campaigns, our roster of talent was in high demand.

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But success in Scandinavia wasn't enough. We set our sights on the land of haute couture - France. Parallel to our Norwegian expansion, we opened a training academy in the fashion capital of the world. This strategic move propelled us onto the global stage, with our models soon walking the runways in Monaco, at the Cannes Film Festival, in New York, and beyond.

As our reputation in the fashion world grew, so did our involvement in organizing fashion events.

 

This became our core strength - creating the best experiences possible. It was during this time that a new passion began to take root.

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Having always been connected to jewellers through friends and family, I found myself drawn to the world of precious stones. This curiosity led me on a journey to become a gemmologist, training under key industry figures across three continents. My thirst for knowledge was insatiable, and I even delved into understanding rough diamonds, exploring the very foundations of the gem industry.

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But what about our name, La Vie En Rose? The story behind it is as colourful as the gems we now work with.

During my gemmology journey, I had the fortune of meeting Ziva, a woman who would become a significant influence. Our conversations often revolved around the passion that drives us in this industry, with all its ups and downs. I shared with her how my mother always spoke about Edith Piaf and the struggle of life, intertwined with its beauty.

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Ziva, in her smoky, whiskey-tinged voice, suggested we meet in Casablanca one day. She painted a picture of us smoking too many cigarettes and watching classic French films. It was in that moment, inspired by two women's shared love for Edith Piaf and her iconic song, that our jewellery company found its name - La Vie En Rose.

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Our brand name embodies the essence of our journey - seeing life through rose-coloured glasses, finding beauty in struggle, and creating exquisite pieces that capture the romance and passion of Piaf's enduring melody. Like the song, our jewellery tells stories of love, hope, and the vibrant colours of life.

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From the catwalks of Oslo Monaco and Cannes to the gem markets of the world, our journey has been one of constant growth and transformation. Today, La Vie En Rose stands as a testament to the power of passion, perseverance, and the belief that life, in all its facets, can indeed be beautiful.

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